Tools of the Trade, San Diego Premier Training

I love the enthusiasm that new members bring to our group.

It was fantastic to have John McConnell, one of our chapter's newest members, step up and contribute the warm up for today's meeting.  John, our psychologist, got everybody's blood flowing and brains primed for business with some stretching and breathing excercises.

It was great to connect with new faces this morning. We would like to thank the following guests for attending and hope they saw how our group could help them grow their business.

• Florence - our new massage therapist has been voted in. Welcome Florence and a special thanks to Erin Fong for inviting her!
• Alin - Architect with Maxon Design in Ocean Beach was an incredibe wealth of knowledge and was clearly an authority on architecture in San Diego
• Malia - Visited us from Serra Mesa Le Tip chapter, it is always great to meet with other dedicated LeTippers!
• Tina - a life coach - came in good cheer and is planning on joining in the future!

Marketing Moves

Carol Lord, our Marketing expert, explained how writing for the web (Landing Page Optimization, LPO)  is opposite of what you learned in high school.  She pointed out that people don't read on the Internet - they scan. If they don't catch a scent of what they're looking for on your site, they will bounce on to your competitor's site.  Some tips she offered include:

• Your landing page, the page that a visitor sees first on your website, should have one clear message that pops out to the reader.
• People like the trust symbols during a checkout process and they help build confidence. 
• Use bullet lists!  People absorb the information better.
• No matter how tempted you are, refrain from including your life story on your web site.  Web surfers are repelled by big blocks of text.  Brevity rules!

Wedding Dress 4 MUCH LESS

Did you know a perfect-fit, custom made dress from Sew What Tailoring can cost HALF AS MUCH as a dress from a boutique?  Debbie, illustrated that difference. 

A client of Debbie's had come in and brought 3 pictures of the dress that she wanted for her wedding.  Instead of getting an 'good'-fitting dress (after alterations) from a boutique, she got a custom made, perfect-fitting dress from Debbie.

Tips

35 Tips today! Paul - you should have been here! a lot of people need flowers for mom!

We even saw 1 escrow tip for architectect, a great power partner for Seth, our real estate agent.

Raffle

As always, our appreciation goes out to the Barbara, Sue, Mike, Jamelin and Carol, who donated prizes today.  Congratulations to the prize winners and thanks to everybody that participated!  The raffle funds really help our group grow.

Reminders

LeTip LeMonday will be at Patty's in Poway - come and pow-wow with other members to grow our chapter!  It's especially important as we start to enter the summer months. 

May 14 Networking Extravaganza is happening @ 5:30pm at the Holiday Inn off of Mission Gorge Road.  $15 in advance, $20 at the door - Get some great food and make some better business connections!  Contact avega@letip.com for details + RSVP.

June 6 is our Summer Mixer @ Glorietta Bay Park!  Tell your guests to save the date!

Deep Thought for the Week

The Law of Income:  You will be paid in direct proportion to the value you deliver according to the marketplace.
                               T. Harv Ecker, Secrets of the Millionaire Mind

Rich & Seth

ps - please welcome Seth, who's helping out with the recaps during Llewellyn's vacation.