Articles From San Diego's Experts
Our members are focused on more than just San Diego business networking. In an effort to serve as a resource for the community at large, our members have contributed articles covering various topics on how to grow your business, improve your health, wealth, and more.
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New thinking on Peels
Submitted by karen on Wed, 11/11/2009 - 16:18Tradition acid peels are a great way to wipe the face clean of sun damage and break outs. I’ve done them for years, and still continue to do them on occasion. However, I’ve started doing them a lot less often, here’s why.
The buildup of Scar tissue is the down own side of peels. Up until lately this build up of scar tissue was the best alternative to aging & damaged skin. However recently new thinking and products have starting coming out that offer a better alternative to acid peels; Facial Infusions.
Marketing Tips for Small Business: Facebook, Twitter, and News Articles (3 of 4)
Submitted by carollord on Thu, 07/02/2009 - 17:00
Facebook
This is a great way to have a public face that is more informal than a website and much more changeable. You can post photos, news and information about you and your products or services. This is also another great way to collect emails through your friends list and to send out information via the site.
Marketing Tips for the Small Business: Step 2 - Blogging
Submitted by carollord on Mon, 06/22/2009 - 09:37
Create an interest in you and your products and services by using a blog that can be attached to your website. A blog is a very inexpensive method for you to communicate to your client base and anyone else that might be interested in your area of expertise.
Marketing Tips for the Small Business in Four Easy Steps (1 of 4)
Submitted by carollord on Thu, 06/04/2009 - 14:52Many small businesses want to grow, after all, the bigger you are the bigger your profits, you decrease the cost of production, and you thrive! You can increase growth in five different ways for your business. They include:
- Acquiring more customers
- Keeping your current customers
- Persuading each customer to buy more products
- Persuading each customer to buy more expensive products
- Persuading each customer to buy more profitable products
All five of these increase your revenue and profit. Let me encourage you to focus on the first, which is to acquire more customers. Why? Because by acquiring more customers you increase your customer base and your revenues naturally increase. And, without more customers, you can’t do the next four bullets.
Networking - The Power of Numbers
Submitted by mikel on Tue, 03/31/2009 - 12:53The expression “It’s not what you know, it’s who you know,” has powerful implications in marketing and business development. Having experience and credentials are crucial. They are the first step in securing business, regardless of the field. Equally important, however, is gaining access to people, information, and opportunities. Networking provides this access. It involves building and nurturing personal and professional relationships to create a system or chain of information, contacts, and support.
Marketing Plans for a Small Business
Submitted by mikel on Fri, 03/27/2009 - 17:38Marketing is the lifeblood of every business and it’s critical that a growing small business invests time, energy and financial resources towards building their business. It’s also important to remember that nothing stays the same - Everything by the nature of its existence is either growing or shrinking - and your business is not an exception. If you are depending on hope or good luck to build your business, than you may be missing some important elements.
Grow Your Business in 30 Seconds
Submitted by rich.yumul on Fri, 02/27/2009 - 16:09The 30 second commercial (aka elevator pitch) is a key tool in any business professional's toolbox. The term was coined from the idea that if you stepped in to an elevator with a potential customer, what do you say to explain what you do and to win their business before the elevator ride was over? Crafting your 30 second commercial is an excellent exercise for any business professional. The 30 second time limit helps you focus and distill your message to the essence of your business, and the value that you give your customers. Further, a short speech will give you more time to listen, which will give you a better opportunity to figure out how you and your business can serve this particular person. The goal of your 30 second commercial should be to start a conversation, and permission to continue it.
